W.P. Carey School of Business emphasizes a lot on group work. As a current senior in Arizona State University, I too, have done some brand related marketing projects with other group members.
The following are some of my works.
We are very proud to be able to work closely with our client, PepsiCo in this project. PepsiCo presented us a problem – they wish to attract more female workers to alleviate the gender imbalance.
This is a project which requires individual analysis on Fabletics’ social media marketing strategies and later transform into a group proposal for a dummy company, Flex Wear.
This is a school project that I complete with 6 other group mates for MKT 302 Applied Marketing Management and Leadership course. This is a general marketing plan that includes environment analysis, market segmentation, and also SWOT analysis.