Lululemon Athletica


Lululemon Athletica is an athletic leisure wear company founded in Canada. This is a project that I completed with 5 other group mates for MKT 302 Applied Marketing Management and Leadership course. We are drafting this marketing plan as if we are Lululemon’s third party marketing consultant. So, we have to be critical minded to give unbiased opinion about Lululemon.

Perhaps the most valuable skill I gained from this project is analytical skill. From financial statement to recent news, my group mate and I did a lot of research to compose this marketing plan. This plan includes environmental analysis from demographic to competitive environment,