About

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Professional Experience

Online Marketing Assistant                                                                         Jun 17 – May 18

Electric League of Arizona, Phoenix AZ

  • Wrote and edited copies of videos, email newsletters, social media posts, blog articles, and infographics to maintain a coherent tone and writing style.
  • Updated and followed a content calendar that shortened monthly blog-writing time and video creation time by 30%.
  • Analyzed web traffic by pulling data from Google Analytics and Microsoft Access to form patterns and usable data with Google Data Studio and Microsoft Excel.

Instagram Account Strategist & Photographer                                          Aug 17 – May 18

Tea Swirl, Tempe AZ

  • Wrote and edited social media posts and replies with optimized hashtags and relevant images to increase brand exposure and establish loyal followers.

Sales Intern                                                                                                    Feb 17 – Mar 17

College Works Painting, Tempe AZ

  • Generated over $8000 in revenue and over 50 leads in 2 weeks with cold calling/direct marketing strategies.


Education

Marketing (B.S.) & Urban Planning (B.S.P.)                                             Aug 14 – May 18
W.P. Carey Leaders Academy, Arizona State University
GPA    : 3.64 (Magna Cum laude)
Scholarship & Awards : New American University Scholar ($8000 per year), Dean’s List (7/8 semester), M[AD] Fork Gold Award, Popular Video Award.

COMMUNITY INVOLVEMENT

I42 Taiwan Mission Project; Taiwan; July-August 2014

  • Planned daily agenda for 6 English camps with different demographics with teammates and executed plan.

Phoenix Chinese Beauty Pageant; Phoenix, Arizona; February 2016

  • Assisted in event planning and photographed behind the scene moments during the event.

Feed My Starving Children; Phoenix, Arizona; 2013-current

  • Helped alleviate world hunger problem by packaging food to be sent to starving countries

Skills

  • Microsoft Office Suite : Word, Excel, PowerPoint, Access, Outlook
  • Adobe Suite : Photoshop, InDesign, Illustrator
  • Google & G Suite : AdWords, Google Analytics, Google Data Studio, Google Drive
  • Languages : Chinese Mandarin (first-language), Cantonese (15 years)

 

Certifications

Google AdWords Certified
HubSpot Inbound Certified